The digital experience was redesigned to showcase Unreal Engine's versatility across applications beyond gaming. The goal was to lower barriers for creators, making it easier for them to learn and adapt to this powerful tool.
The homepage now serves as a central hub for all creators. The curated universe showcases various applications powered by Unreal Engine, and introduces industry-specific sections to delve into details relevant to your interests and needs.
With the addition of industry pages, essential materials for creators are now gathered in one place, offering inspiration, sample projects, comprehensive support, and detailed tool features for easy access.
It was important to highlight individual creators and provide them with a platform to showcase their work and progress. This not only inspires other creators but also demonstrates what is achievable with Unreal Engine.
Recognizing the complexity of Unreal Engine, the learning structure is thoughtfully crafted to guide students, educators, beginners, and career changers with clarity and ease.
Industry-leading tools are often perceived as expensive and inaccessible. To counter this perception, licensing options have been clarified to highlight that the tool is free for all creators throughout their experience. Additionally, the installation process has been streamlined with simple steps to minimize barriers to getting started.
Results
150% increase in Unreal Engine downloads
200% increase in driving users to the Launcher
The new design system has been expanded to the Developer's Portal, other brands within Epic ecosystem, and to other communications like email.
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Posted Oct 24, 2024
The digital experience was redesigned to showcase Unreal Engine's versatility across applications beyond gaming, lowering barriers for all creators.