Originative Capital Brand Identity & Website Development
Tushar Parnami
Originative Capital – Complete Brand Identity, Social Media & Website Development
Project Type:
Branding, Graphic Design, Social Media Design, Website Design & Development
Project Description:
Originative Capital is a visionary financial consulting firm that needed a compelling brand presence to match its innovative mission. From the ground up, I was responsible for crafting a comprehensive brand identity system, including logo design, brand guidelines, social media templates, and a fully responsive website. The goal was to ensure consistency, professionalism, and user trust across all platforms.
Key Objectives Included:
Establish a professional and modern brand identity
Design a scalable logo with meaning and relevance
Build strong brand visuals for digital platforms
Create high-performing, SEO-ready website
Increase audience trust and lead conversion via UX-first design
Tools Used:
Adobe Illustrator & Photoshop (Logo & Branding)
Figma (Website UI/UX Design)
WordPress & Elementor (Website Development)
🔷 1. Brand Guidelines
Design Process:
Conducted competitor research in the financial sector
Defined brand tone: trustworthy, innovative, and bold
Selected color palette (royal blue, silver gray) for corporate elegance
Chose typography that balances authority with modernity
Defined visual system for digital + print use (spacing, usage rules, etc.)
Results & Impact:
The guidelines served as a visual bible, ensuring consistency across media
Reduced design decision fatigue for future marketing and development
Reinforced brand recognition and trust among stakeholders
🔷 2. Logo Design
Design Process:
Explored concepts around finance, strategy, and innovation
Designed minimalist symbol incorporating “O” and upward-moving bars (growth)
Iterated based on feedback for scalability and clarity across sizes
Provided logo in all standard formats + dark/light versions
Results & Impact:
Unique and scalable logo adaptable to all platforms
Enhanced client’s brand memorability and professionalism
Became the anchor point of the visual identity system
🔷 3. Social Media Design
Design Process:
Designed cohesive templates using brand colors, fonts, and grids
Created post templates for educational, promotional, and testimonial content
Developed Instagram highlights and cover stories to align with brand
Results & Impact:
Increased visual appeal and engagement on social platforms
Streamlined content creation for the client’s marketing team
Created a consistent digital presence across Instagram, LinkedIn, and Facebook
🔷 4. Website Design & Development
Design Process:
Wireframed homepage, service pages, and contact flow in Figma
Designed with a UX-first approach to guide users through trust-building content
Developed using WordPress + Elementor with speed optimization
Mobile-first responsiveness and SEO-friendly architecture
Integrated contact forms, lead capture, and performance tracking
Results & Impact:
80% increase in lead conversion post-launch (based on client feedback)
Fast-loading, professional site with clear service navigation
Boosted online credibility and positioned client as a high-end consultant
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Posted Jun 18, 2025
Developed brand identity, social media, and website for Originative Capital.
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Timeline
Aug 6, 2024 - Oct 10, 2024
