Website Redesign & Development

WiseUp Communications, an educational consulting platform, faced significant challenges with their previous website built on Wix. The outdated design lacked customization capabilities, had inconsistencies across pages, and failed to present a structured flow of information. These issues led to a high bounce rate and a lack of user trust, directly affecting lead generation and conversions. To address this, we proposed a complete redesign focused on establishing a professional, student-trustworthy online presence aligned with their renewed brand identity. Our goal was to create a balance between corporate credibility and a warm, approachable tone—while optimizing for clarity, usability, and conversion.

Structuring content flow to guide visitors effectively

Showcasing the team and their credibility

Improving navigation and site performance

Crafting an interface that reflects the educational purpose with a modern, intuitive layout

Figma (Wireframes, UI/UX Design)

WordPress (Development)

Elementor Pro (Page Builder)

Adobe Illustrator & Photoshop (Brand Elements & Assets)

Notion (Project Planning & Feedback Management)

Requirement Gathering & Technical Discussion: Understanding client expectations, pain points, and technical limitations

Competitor Research & Moodboarding: Analyzing similar platforms and defining visual direction

Wireframing & Sketches: Designing low-fidelity wireframes to outline structure and hierarchy

Review & Feedback: Collaborative feedback loop with client

High-Fidelity Design: Creating pixel-perfect, brand-aligned layouts

Final Review & Development: Front-end development with responsive and optimized performance

Launch & Testing: Final QA and live deployment

Bounce rate significantly reduced within the first month

2x increase in contact form submissions

Enhanced user trust and engagement through clear communication and visuals

Consistent branding and design across all pages

Mobile-friendly and SEO-optimized website performance

Easy-to-manage backend for future updates and scalability