"El Camino Mercado V2" Series | Poster Design

Madeline Lopez

Process

Being tasked with creating a new flyer and branding for our local vendor markets + concerts at The Range, I wanted to bring a fresh look to the flyer, with my end goal to make it stand out among the other similar events that happen in town.
Something I wanted to do differently with this version of the flyer was the layout. I wanted this poster to be bold so it jumps out at you. I also aimed to make the layout very symmetrical, which is something I like to do with most of my work.
My designs for The Range have helped me create my own style that is distinctly me, and also being distinctly "The Range." And I knew my hardest task was making our poster stand out among the various other markets in town, while still being my our distinct style, that's easily recognizable to be us.
You can find out more about THE RANGE and our work HERE.
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Posted Mar 28, 2025

Poster art created to promote The Range's Vendor and Food Market.

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