A fresh brand & website to pioneer marketing measurement
Andy Barker
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Posted Oct 31, 2024
New brand identity and website
Paramark set out to address a critical challenge for go-to-market teams: effectively measuring the impact of marketing investments.
Problem
The goal was to communicate Paramark's brand vision, positioning it as a leader in marketing measurement. This involved creating a dynamic brand identity and a digital platform that reflected its innovative, data-driven approach.
My Contributions
As the Design & Digital Director, I worked closely with the founder to create a brand identity and website that embodied the precision and fluidity of data flow. Leveraging skills in UX Design, UX/UI, Visual Design, and Brand Strategy, I designed a vibrant brand world and intuitive digital experience using tools like Photoshop and InDesign.
Outcomes
The rebranding and website launch strengthened Paramark’s market position, contributing to a $7.5 million investment, reinforcing the brand’s leadership and instilling investor confidence.
