A fresh brand & website to pioneer marketing measurement

Andy Barker

Brand Designer

Web Designer

UI Designer

Paramark set out to address a critical challenge for go-to-market teams: effectively measuring the impact of marketing investments.

Problem

The goal was to communicate Paramark's brand vision, positioning it as a leader in marketing measurement. This involved creating a dynamic brand identity and a digital platform that reflected its innovative, data-driven approach.

My Contributions

As the Design & Digital Director, I worked closely with the founder to create a brand identity and website that embodied the precision and fluidity of data flow. Leveraging skills in UX Design, UX/UI, Visual Design, and Brand Strategy, I designed a vibrant brand world and intuitive digital experience using tools like Photoshop and InDesign.

Outcomes

The rebranding and website launch strengthened Paramark’s market position, contributing to a $7.5 million investment, reinforcing the brand’s leadership and instilling investor confidence.