Rebranding the future of finance

In 2006, Bill.com was the first accounts payable solution to enter the market. Now, in 2024, competition is fiercer than ever, and they are losing market share to more innovative solutions.

I joined after the acquisition of Invoice2go and Divvy, as Bill.com aimed to expand its product offerings into invoicing and expense management. I integrated my Invoice2go studio into Bill.com's team, and together we worked on unifying the three companies into one brand. After repositioning their strategy, Bill.com became BILL, and Divvy was rebranded as a product under the BILL name. We then embarked on an extensive brand refresh to modernise BILL and ensure consistency across our product line.