Rebranding the first Invoicing app in the app store

As a seasoned Brand Designer, I specialize in creating digital-first brands that engage audiences and drive business results. My career is built on strategic leadership and creative innovation, having led global creative studios and major projects. At BILL, I led a team of designers to redefine brand identity, develop a scalable design system, and craft a marketing playbook.

My role in rebranding after the acquisitions of Invoice2go and Divvy unified these brands under the BILL identity, strengthening their market position. Previously, at Invoice2go, I built a creative team from the ground up, contributing to the company’s acquisition by Bill.com for $625 million. My expertise spans design sprints, UX/UI, and visual design, consistently enhancing brand experiences. With a portfolio that includes adidas, Facebook, and Amazon, I blend creative vision with strategic execution, delivering impactful brand solutions.