The largest and most luxurious capsule hotel in Europe. Sleek and minimalistic, it feels more like an art space than a hotel, offering a perfect environment to recharge and continue exploring the destination.

Brand strategy comes first—the approach was approved, and the brand keywords were set: Benefit, Art, Wonder. The name 'Deep' was chosen, reflecting how deep sleep restores energy and enhances the joy of travel. It also aligns with the profound experience—unmatched impressions, service, and comfort—that the hotel offers its visitors. The logo reflects the brand name by adding a third dimension, with the letters acting as cross-sections of the capsule to visually represent the product.

A three-verb slogan—each with a double 'e'—not only rhymes with the brand name, empowering it and improving memorability, but also meaningfully describes the tourist’s everyday cycle, highlighting the hotel’s role in creating lasting impressions in a new place.

Brand identity guidelines ensured a cohesive minimalist design across everything—from registration forms to locker keys and signage.