Grace — Feng Shui guide for a harmonious home
Yaroslav Kamenetsky
The client chose to turn her Feng Shui consulting expertise into an app. After approving the brand book, she selected the name 'Grace' out of the presented options, and a logo was created as the app icon.
The app icon gracefully combines several key elements
Blending Feng Shui symbols—compass and octagon—with a lotus flower enhances the Eastern charm while emphasizing elegance of the target audience.
The app promo landing page featured only the essential elements: the logo, the product, and the call-to-action.
The idea of 'making the brand a person the customer will like' was taken to heart, and Grace was born.
During the naming process, we envisioned creating a brand character to bridge the gap with the user, presenting the brand as a trusted friend to turn to for advice.
Potential clients can easily glance at and scroll through a list of the positive changes the app offers.
In addition to the app UI design, a supporting website was built to promote the app launch. Only the necessary elements were used to maintain clarity and direct users to the download page, offering a glimpse of the app's main capabilities and benefits.
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Posted Feb 14, 2025
Comprehensive branding, including brand character development, for a household advice app inspired by Feng Shui principles.
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