A sophisticated project for a client seeking instant recognition of the prestige and exclusivity of his services.

The brand book, naming, logo, and visual identity guidelines were meticulously crafted to establish a high-end positioning and resonate with a selective audience.

The name and logo were designed to align with the established aesthetic and linguistic cues of luxury goods familiar to the target audience. French—the language of haute couture, fine champagne, and many Swiss watch brands—is further emphasized by a custom-made, eye-catching font that artfully combines uppercase and lowercase letters.

In the marketing section of the brand book the brand’s positioning, vision, mission, and key attributes were developed, along with recommendations for verbal communication.

The guidelines covered both the core rules for corporate identity elements and detailed layouts for applications like prescription forms, medical records, schedule boards and storefront signage.