Nintendo Marketing Email

I designed a mock email that Nintendo could send a customer for marketing purposes. I decided to make it about a sale, as I felt that many customers would opt for these kinds of notifications. I chose to make it a New Year sale, as that felt very topical. Since it is Nintendo, I decided to include an image of Mario—he is their most famous character after all. I liked the idea of making a sort of pun and came up with the idea of running into a sale; I liked the idea of stumbling onto a sale, as well as the idea that a customer could be in charge of their bargains. I also did some research to find the font Nintendo uses in marketing, and the closest I could find was DM Sans; this felt the most appropriate as it is a clean and business-like font - typicsl of Nintendo.

I thought the idea of a Wish List would be fun to base the email on. A lot of people have notifications on for Wish List sales, so I thought this would be a great starting point. Once again, I went for a pun here; the idea being your wish is Nintendo's command, meaning they're "helping" you out by lowering the price of a game you want. I chose to write "Wish (List)" rather than just "Wish" so that it is immediately clear what the email is about. I then added an explicit statement about the sale in order to justify the sending of the email.

I chose Princess Peach: Showtime! as the hypothetical sale game due to its recent release and therefore relevance. I have drawn attention to the sale price, choosing to make the text red, as Nintendo seems to do with these types of emails. I also state a percentage saving; I feel that this is an effective marketing tool, as often a percentage seems more impressive than a flat monetary value.

I added a small section at the bottom of the email reminding the customer about the rest of their Wish List and how to view it. The idea of this is to get the customer wondering what other deals are available and hopefully persuade them to have a look. All in all, I kept this template quite simple, but I think that works in its favour here.