for Camp Sambhar's Instagram account, my main objective was to showcase the unique experiences and offerings of the resort to a global audience. To achieve this, I developed a comprehensive social media project that included the following components:
Content Strategy
We developed a content strategy that aligned with the brand's core values and audience preferences. This included identifying key themes and categories, such as stargazing, wildlife, luxury, and adventure, and creating content that resonated with these themes.
Content Creation
We created a wide range of content, including high-quality images, videos, and graphics, that captured the essence of the resort and its offerings. This included producing original content, as well as curating content from guests.
Hashtag Strategy
Developed a hashtag strategy that helped the brand reach a wider audience and increase engagement. This included using a mix of industry-specific and location-specific hashtags, as well as creating unique branded hashtags.
Community Management
Engaged with the brand's audience by responding to comments and messages, as well as reposting user-generated content. This helped to build a loyal and engaged community around the brand.
The social media project for Camp Sambhar's Instagram account effectively boosted engagement and fostered a dedicated community of followers with a keen interest in the resort's distinctive offerings and experiences.
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Posted May 12, 2023
My role as the social media manager for Camp Sambhar's account was to promote the resort's exclusive offerings and experiences to to a worldwide audience.