Marketing Team Reorganization
Alessandra Billeci Lang
Optimized and managed the team’s personnel, projects, calendars, budget and assets.
Built new strategic approach to all cold email campaigns and SM campaigns, growing the audience by ~34% and implementing four new segmentations.
Coordinated and supervised the workflow among Marketing, Product Development, and Business Development teams.
Spearheaded and strategized the revamp of the Company Website, managing 404 and 503 error issues and dead pathways, A/B testing, new CTAs, JB landing pages, UX optimized navigation, steady CTR increase, Bounce Rate decrease <30%~, and higher website traffic reaching 9k new clicks in less than 1 month (and 4k GA track record).
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Posted Nov 2, 2023
Collaborated with SEO to grow CTR, Website traffic, SM placement and data. Optimized and managed the team’s personnel, projects, calendars, and assets.
