52 discovery calls for enterprise AI in a brand-new category
View completed workdemanddept.com
At a glance
Client: an enterprise AI company offering AGI-as-a-Service, built on a neural-symbolic research framework
Channels: B2B content, organic SEO, inbound, cold outbound, newsletters, LinkedIn
Result: 6,800+ enterprise contacts, 52 discovery calls, 11 pilot conversations, from zero pipeline
The challenge
Selling AGI-as-a-Service to enterprises is a category-creation problem. The buyer doesn't have a budget line for it yet. The company needed content that taught B2B buyers what neural-symbolic AI does differently, and a pipeline to catch the enterprises ready to explore it.
What we built
How the system ran: educate, capture, book discovery calls, scope pilots
Category education. Use-case content, plain-language explainers of the tech, and positioning that set it apart from commodity AI services.
Enterprise inbound. Interest routed straight to the team.
Outbound to enterprise buyers on the same message.
Newsletters nurturing a long-cycle B2B audience.
How it ran
Kickoff to ongoing: category education, explainers ranking, enterprise inbound, working pipeline
The campaign numbers
Campaign card: 6,800+ contacted, 52 discovery calls, 11 pilot conversations, from zero pipeline
The result
The numbers: 52 calls, 6,800+ contacts, 2.6M+ impressions, 11 pilots
The content gave a deep-research company a commercial voice. Enterprise inbound went from zero to a working pipeline, and the educational content became the sales team's most-used asset in early conversations. When your buyer has to learn the category first, content is the sales motion.
Directional figures from the engagement, rounded.
Read the full case study: demanddept.com/case-studies/trueagi
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0 likes · 0 views · Nov 8, 2026
B2B content, SEO and outbound for an enterprise AI company selling a category buyers had no budget line for: 6,800+ enterprise contacts, 52 discovery calls, 11 pilot conversations.
