Founder-led LinkedIn outbound for two B2B consultancies

Clients: a B2B consultancy and a product analytics consultancy

Channel: LinkedIn outbound from each founder's own profile

Result: 1,650 decision makers contacted, 17 positive replies, connection accept rates of 18.3% and 19.5%

Consultancies sell trust. A message from a sales rep gets ignored, but a message from the founder who will actually do the work gets read. Both founders needed a steady flow of conversations without spending their days on LinkedIn.

Outreach from the founder's own profile, written in the founder's voice

A tight list per founder: one built on the founder's own ideal client, one on product and data leaders at SaaS companies

Replies handled until a call was booked, so the founder only showed up to qualified conversations

Summary cards built from live campaign data. Deal counts and revenue on the cards are client-reported where published; otherwise the card estimates them at 1 in 3 positive replies.

The right sender. Buyers of consulting want to talk to the person who will do the work.

Small, sharp lists. Under 1,000 contacts each, every one a real fit.

No reply waited. Conversations moved to a booked call fast.

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