49 positive replies from office managers for a B2B snack brand
View completed workdemanddept.com
At a glance
Client: a B2B office snack brand selling to companies in the Netherlands and Belgium
Channels: cold email in Dutch and English + LinkedIn from 2 founder seats
Result: 7,294 decision makers contacted across 5 campaigns, 49 positive replies, 6.1% reply rate on the best sequence
The challenge
A physical product sold to offices. The buyer is the office or facility manager, the market is local, and the language matters: a Dutch office manager reads Dutch first.
What we built
How the system ran: office managers, Dutch and English email, 2 founder seats, 49 positive replies
A list of office and facility managers at Benelux companies
Three Dutch sequences and one English, tested side by side to find what lands
LinkedIn from the two founders' own profiles, on the same buyers
Replies handled the same day until the next step was booked
The campaign numbers
Overview: 5 campaigns, 7,294 contacted, 49 positive replies and opportunities
The first Dutch sequence was the winner: 2,364 contacted, a 6.1% reply rate and 26 positive replies.
Campaign card: Dutch sequence 1, 2,364 contacted, 6.09% reply rate, 26 positive replies
Campaign card: English sequence, 358 contacted, 6.15% reply rate, 8 positive replies
Campaign card: LinkedIn from 2 founder seats, 1,530 contacted, 19% accept rate
Summary cards built from live campaign data. Deal counts and revenue on the cards are client-reported where published; otherwise the card estimates them at 1 in 3 positive replies.
Why it worked
Their language. Dutch sequences for a Dutch market, English only where it fit.
Test, then keep the winner. Three Dutch versions showed which message office managers answered.
Founders on LinkedIn. The people behind the brand reached the same buyers directly.
Want the same for your product? Book a call
0 likes · 0 views · Nov 8, 2026
Cold email in Dutch and English plus founder LinkedIn for a B2B office snack brand in the Benelux: 7,294 decision makers contacted, 49 positive replies, 6.1% reply rate on the best sequence.
