Our own outbound: 349 positive replies from LinkedIn + email
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At a glance
Client: us. This is The Demand Department's own pipeline.
Channels: LinkedIn outbound from 4 team seats, signal-based LinkedIn, cold email
Result: 27,450 decision makers contacted across 5 campaign groups, 349 positive replies, connection accept rates up to 30.7%
Why this is here
An outbound agency should be able to fill its own calendar. We run the exact system we sell on ourselves, every week, and these are the numbers.
What we built
The system we run on ourselves: 4 team seats, signals, founder lists, 349 positive replies
LinkedIn from 4 team seats to B2B founders and agency owners
Signal-based LinkedIn: reaching people the week something changes, like a new job, a post they engaged with or new funding
Targeted LinkedIn lists: agency owners with a personal opener, SaaS founders by revenue band
Cold email with our pipeline-model offer to B2B decision makers
The campaign numbers
LinkedIn outbound, 4 team seats: 3,419 contacted, 30.7% accept rate, 131 positive replies
Signal-based LinkedIn: 8,047 contacted, 98 positive replies
LinkedIn to agency owners: 2,836 contacted, 29.4% accept rate, 71 positive replies
LinkedIn to SaaS founders: 4,215 contacted, 30 positive replies
Cold email, pipeline model offer: 8,933 contacted, 19 positive replies
Summary cards built from live campaign data. Deal counts and revenue on the cards are estimates at 1 in 3 positive replies, not booked figures.
What it shows
LinkedIn from real team members beats a single sender. The 4-seat campaign had the best accept rate and the most positive replies.
Signals widen the net. Reaching people when something changes kept the replies coming at volume.
We eat our own cooking. Everything we'd build for you, we run for ourselves first.
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0 likes · 0 views · Nov 8, 2026
The same system we sell, run on ourselves: LinkedIn from 4 team seats, signal-based LinkedIn and cold email. 27,450 decision makers contacted, 349 positive replies.
