20 qualified opportunities, 6 closed, for an SEO and GEO firm
View completed workdemanddept.com
At a glance
Client: an SEO and GEO company that helps brands show up in search and in AI answers
Channel: cold email, 3 campaigns
Time: 4 months
Result: 43,500 decision makers contacted, 20 qualified opportunities, 6 deals closed
The challenge
Search was changing faster than buyers' plans. The company could explain what Generative Engine Optimization (GEO) meant, but a cold email couldn't assume every prospect already saw the need. The first conversation had to earn that understanding before asking for a meeting.
What we built
How the system ran: GEO campaign, AEO campaign, broad push, 6 deals closed
A GEO campaign built to teach as much as to sell. 15,500 reached and 5 opportunities, proof that forward-thinking buyers were paying attention.
An AEO (Answer Engine Optimization) campaign to marketing leaders already investing in SEO, who see GEO as the next step rather than a distraction.
A broader email push alongside them, which produced the most opportunities of the three: 8 from 28,000 contacts.
How it ran
Contacts, running total: 15,500, 28,000, 36,500, 43,500
The campaign numbers
Campaign card: GEO category launch, 15,500 contacted, 5 qualified opportunities, $100K pipeline
Campaign card: broad email push, 28,000 contacted, 8 qualified opportunities
Summary cards built from live campaign data. Deal counts and revenue on the cards are client-reported where published; otherwise the card estimates them at 1 in 3 positive replies.
The result
The numbers: 43,500 contacted, 20 opportunities, 6 deals closed, $210K lifetime value
43,500 unique decision makers contacted
20 qualified opportunities, about 1 per 2,175 contacts: a considered purchase, but each one with a real budget
6 deals closed, a 30% close rate. This is booked, not projected.
$210K lifetime value: 6 deals at a $35K average contract
The outbound program also built real awareness in a category that is still finding its footing.
Read the full case study: demanddept.com/case-studies/promptwinner
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0 likes · 0 views · Nov 8, 2026
Cold email for an SEO and GEO company selling a search category buyers were still learning: 43,500 contacted, 20 qualified opportunities, 6 deals closed (30%).
