Sustoura Accelerator: Driving Innovation in Sustainable Tourism

Astrid Weikmann

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Project Manager

Program Manager

Educator

Airtable

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Project Overview:

The Sustoura Accelerator was a pan-European initiative aimed at fostering innovation in sustainable tourism across five countries. Designed as a hybrid program, it combined virtual labs and mentoring with onsite sessions in two countries. Participants explored sustainability-driven business ideas, leveraging service design and Lean Startup methods to build viable solutions for their ventures.

My Roles:

Program Designer: Developed and implemented a comprehensive program structure, integrating service design and Lean Startup methodologies.
Platform Developer: Designed and managed the creation of a custom digital platform with phase-specific landing pages for storing content, submitting deliverables, and tracking progress.
Facilitator: Led interactive labs, mentoring sessions, and hybrid workshops, ensuring participant engagement and learning.
Project Manager: Oversaw all aspects of project execution, including stakeholder coordination, travel arrangements for onsite meetings, and tight timelines during the critical initial phases.
Content Creator: Designed all program content, including presentations, exercises, and resources tailored to participant needs.

Challenges:

Stakeholder Coordination: Initial uncertainty delayed the project start, requiring a high-pressure execution phase.
Participant Retention: Diverse time zones and participant commitments made consistent engagement a challenge.
Language Barriers: Varying levels of English proficiency impacted confidence and participation.
Hybrid Logistics: Balancing onsite events in Greece and Austria with virtual activities required meticulous planning.
Resource Accessibility: Participants needed centralized access to materials, deadlines, and deliverables to stay organized.

Solutions:

Centralized Digital Platform: Developed a phase-specific landing page system where participants could find all resources, submit deliverables, and review recordings.
Proactive Engagement Strategies: Regular check-ins, personalized follow-ups, and native-language mentoring increased participation and confidence.
Hybrid Program Management: Ensured seamless integration of onsite and online activities with a focus on logistics and participant experience.
Data-Driven Adjustments: Used attendance and evaluation data to adapt pacing, communication, and content delivery.

Results:

Strong Engagement: Achieved an 89% attendance rate in live sessions despite challenges, with female participants showing the highest engagement (8.22 sessions on average).
Participant Deliverables: Guided participants to create structured business models, MVPs, and pitches aligned with sustainable tourism goals.
Inclusive Environment: Adapted to language barriers, enabling active participation through tailored mentoring and flexible content.
Positive Feedback: 81% of participants rated program content as very useful, and 79% found it highly relevant to their business goals.

Customer Value:

The Sustoura Accelerator demonstrated how strategic program design, hands-on management, and tailored engagement can overcome logistical and cultural barriers to deliver impactful outcomes in sustainable tourism.
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Posted Dec 3, 2024

Designed and led a hybrid accelerator in sustainable tourism, fostering innovation across 5 countries with tailored content, mentoring, and strategic execution.

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Project Manager

Program Manager

Educator

Airtable

Slack

Trello

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