Packaging for a Bespoke Floral Studio
Bianca Ashley
Floral Studio Based in Jacksonville, Fl:
About the Brand: Meet The Joy of Floral, a bespoke Floral Studio! Their mission is to create enchanting experiences through vibrant and eclectic colour arrangements that ignite joy and celebrate individuality.
🎯 Brand Goals:
The brand goals for "Joy of Floral" are to establish recognition as the premier floral studio in Jacksonville, Florida, known for vibrant and eclectic colour arrangements that spark joy. The focus is on delivering exceptional customer experiences, cultivating a loyal customer base, showcasing creativity and artistry, expanding market reach, fostering brand engagement, staying on top of floral trends, fostering local partnerships, emphasizing sustainable practices, and consistently measuring and refining strategies for continuous brand growth and success.
⭐️ Brand Strategy:
Step One: Defining Brand Goals ➡️
With the brand identity of "Joy of Floral" in mind, the primary objective is to create an enchanting and joyful experience for customers through vibrant and eclectic color arrangements. The brand aims to be recognized as a leading floral studio in Jacksonville, Florida, known for sparking joy and celebrating individuality. The visual elements, messaging, and overall brand strategy will exude creativity, vibrancy, and a commitment to customer satisfaction. By consistently delivering exceptional customer experiences, curating unique designs, and embracing a warm and personalized approach, "Joy of Floral" seeks to establish a strong emotional connection with its audience and cultivate a loyal following.
Step Two: Identifying the Target Audience and Addressing Gaps ➡️The target audience for "Joy of Floral" includes art and design enthusiasts, joy seekers, event planners, home decorators, gift shoppers, flower enthusiasts, and active social media users.
Step Three: Crafting a Visual Identity ➡️
"Joy of Floral" embodies vibrant and eclectic floral arrangements that ignite joy. The brand exudes a sense of celebration and happiness with a bold and energetic colour palette, playful typography, and captivating visuals. The brand voice is enthusiastic and warm, emphasizing personalized experiences and the ability to create enchanting moments. Focusing on creativity, quality, and customer satisfaction, "Joy of Floral" spreads happiness, celebrates individuality, and unleashes the power of vibrant joy.
🔥 Brands Values: Joy | Creativity | Sustainability
Package: Quickbrand w/ Packaging
