Brand Identity Refresh for a Modern Construction Company

Dura Build: Modern, luxurious, and dependable. They deliver quality craftsmanship and attention to detail in interior renovations. Family-owned, minority-run, and committed to excellence.

Their brand goals encompass modern luxury and trusted craftsmanship, promoting minority-owned excellence, building lasting relationships, serving as a trusted industry resource, standing out from competitors, inspiring client pride, striving for continuous improvement, and expanding our brand's reach and presence.

Step One: Defining Brand Goals ➡️

Dura Build's goals encompass achieving modern luxury, excellence, and trust in their services. They strive to build lasting relationships with clients through exceptional craftsmanship and attention to detail. Their aim is to become a trusted industry resource while differentiating themselves from competitors. Dura Build aspires to inspire pride in clients by delivering exceptional work and continuously improving their processes. Additionally, they seek to expand their brand reach and presence to reach a wider audience.

Step Two: Identifying the Target Audience and Addressing Gaps ➡️

Gap:Dura Build aims to address the gap in the construction industry where there is a lack of modern luxury and attention to detail in interior renovations. They seek to bridge this gap by providing exceptional craftsmanship, a focus on quality, and a contemporary approach to construction projects.

Target Audience:

Dura Build's target audience includes homeowners and property owners who value high-quality interior renovations and have a preference for modern luxury. They may be individuals or families seeking to enhance their living spaces with superior craftsmanship and attention to detail. Dura Build also targets those who appreciate the unique value of a minority-owned and family-run business.Step Three: Crafting a Visual Identity ➡️

🔥 Brands Values: Family Oriented | Trustworthy | Dependable