Packaging for a Hemp Brand

Bianca Ashley

Brand Designer
Graphic Designer
Packaging Designer

🐶 Hemp Brand Based in Atlanta, Ga:

About the Brand: Pretty & Relaxed 🎯 Brand Goals:

Pretty & Relaxed is an Atlanta-based bespoke hemp edibles business. Specializing in a unique blend of taste, aesthetic, and wellness, we cater to the modern woman's need for relaxation and pleasure without compromising on health.

⭐️ Brand Strategy:

Step One: Defining Brand Goals ➡️

  1. Market Penetration: To become a household name in Atlanta for quality and creative hemp edibles.
  2. Customer Satisfaction: To consistently exceed customer expectations with our unique edibles and superior customer service.
  3. Online Presence: To establish a strong online presence through engaging web and social media interactions.
  4. Wellness Advocacy: To promote health and wellness through our carefully crafted hemp edibles, aligning with the rising global trend towards holistic wellbeing..

Step Two: Crafting a Visual Identity ➡️

  1. Innovation: The market has a gap for innovative, aesthetically pleasing, and wellness-oriented hemp edibles. Pretty & Relaxed aims to fill this gap with its creative offerings.
  2. Customer Experience: Superior customer service and personalized experiences set us apart in the edibles market.
  3. Wellness: As wellness becomes a consumer priority, we aim to create hemp-based products that are not just tasty but also beneficial to health.



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