Brand Identity for a Trendy Dog Brand

🐶 Brand Accessory Brand Based in LA:

About the Brand: Meet @waagbag, a pet fashion brand! Their mission is to revolutionize the way people engage with pet products. They strive to create unique, trendy, culturally relevant, personalized pet items that give your furry friend a "voice."

🎯 Brand Goals:

Working closely with Breonia, the CEO of Waag Bag, our objective was to build an Instagrammable brand that embodies the latest trends and captures attention visually. The brand desired vivid, vibrant colors and funky shapes to stand out in the market.

⭐️ Brand Strategy:

Step One: Defining Brand Goals ➡️

At the onset of our brand strategy, it was imperative to establish the brand's goals, focusing on the most crucial aspects. The primary aspiration was to secure distribution in major pet retail stores such as Target and Petco. However, before achieving this, establishing a robust brand identity was vital.

Step Two: Identifying the Target Audience and Addressing Gaps ➡️

Within the competitive dog accessory industry, Wagg Bag offers customizable products that cater to each pet's distinct personality.

Step Three: Crafting a Visual Identity ➡️

The brand endeavours to set itself apart visually by embracing a dynamic and colourful brand identity, resonating with Gen Z's and millennial consumers' preferences.

🔥 Brands Values: Creative | Innovative | Expressive

Brand Notes: It was essential to create a logo for Waagbag with two key qualities: easy recognizability and scalability.

Be sure to check out this brands British Vogue features - Feb 2023 & April 2023

Package: Level Up + Packaging Design