Packaging Design for Sustainable Makeup Brand
Bianca Ashley
Sustainable Makeup Brand Based in Toronto, On
Tres is a sustainable makeup brand based in the vibrant city of Toronto. We believe in the power of minimalism and self-expression, offering high-quality beauty products that accentuate your natural features while aligning with your ethical values. Tres embraces sustainability at its core, ensuring that every step of our production process prioritizes the well-being of the planet and its inhabitants.
🎯 Brand Goals:
Tres's primary goal is to empower individuals to embrace their natural beauty in a sustainable way. They strive to provide high-quality makeup products that enhance unique features, boost confidence, and promote self-expression. By prioritizing sustainability throughout their business, they aim to minimize our ecological footprint, using ethically sourced ingredients, eco-friendly packaging, and reducing waste. They also seek to educate and raise awareness about sustainable beauty practices, collaborate with like-minded individuals and organizations to drive innovation, and make a positive social impact in the communities they serve. Our ultimate vision is to transform the beauty industry into a more conscious and empowering space, where individuals can confidently express themselves while making a positive difference for the planet and society.
⭐️ Brand Strategy:
Step One: Defining Brand Goals ➡️
Empower natural beauty sustainably, promote minimalism, educate on sustainable practices, foster innovation, create positive social impact.
Step Two: Identifying the Target Audience and Addressing Gaps ➡️
Target Audience: Tres caters to environmentally conscious individuals who prioritize sustainable, minimalistic, and self-expressive beauty. They appreciate clean beauty options, eco-friendly packaging, and ethically sourced ingredients.
Addressing Gaps: Tres provides sustainable beauty options without compromising on quality. They prioritize eco-friendly practices, responsible sourcing, and minimalistic aesthetics to fill the gap for those seeking a fresh, effortless look. Their goal is to empower our audience to make conscious choices and express their unique beauty while contributing to a better world.
Step Three: Crafting a Visual Identity ➡️
The visual identity of Tres is clean, minimalist, and nature-inspired. The word logo embodies a contemporary and balanced design. The color palette features soft, earthy tones, while the typography is modern and clean. Imagery highlights natural beauty and self-expression, reflecting the brand's commitment to minimalism and eco-consciousness.
🔥 Brands Values: Clean | Sustainable | Inclusive
