Branding For a Graphic Design Studio
Bianca Ashley
Graphic Design Studio Based in Toronto:
Ashbi Creative Studio is a black-owned, boutique creative studio specializing in digital marketing, web design, and branding solutions. Despite its small size, the studio maintains a family-like atmosphere, providing personalized attention to each client.
Their mission is to elevate brands and drive unparalleled growth, delivering creative solutions that exceed expectations. They cater to a diverse range of businesses, from startups to larger corporations, across various industries.
Their visual identity is modern and creative, with a distinctive logo and a vibrant color palette. The studio's core values include creativity, client satisfaction, growth, expertise, a family feel, and diversity. As a black-owned studio, they are committed to promoting diversity in the creative industry.
In short, Ashbi Creative Studio is a trusted partner for businesses seeking to transform their brand and online presence.
🎯 Brand Goals:
- Elevate Brands: Ashbi Creative Studio aims to elevate brands by transforming their online presence through digital marketing, web design, and branding solutions.
- Unparalleled Growth: The company seeks to drive unparalleled growth for its clients, helping them to expand their reach and increase customer satisfaction.
- Quality and Creativity: Ashbi Creative Studio strives to deliver high-quality, creative solutions that exceed client expectations and make their brands stand out.
- Maintain a Family Feel: Despite being a small studio, Ashbi Creative Studio aims to maintain a close-knit, family feel, providing personalized attention to each client.
- Promote Diversity: As a black-owned studio, Ashbi Creative Studio aims to promote diversity in the creative industry and provide opportunities for underrepresented groups.
⭐️ Brand Strategy:
Step One: Identifying the Target Audience and Addressing Gaps ➡️
Target Audience:
Ashbi Creative Studio's target audience includes businesses of all sizes that need assistance with branding, web design, and digital marketing. This can range from small businesses and startups to larger corporations. The testimonials suggest that they have worked with a variety of businesses, including hair styling businesses, craft businesses, and more.
Addressing Gaps:
Ashbi Creative Studio addresses the gap in the market for comprehensive, creative, and personalized branding and digital marketing solutions. They offer a one-stop solution for businesses looking to improve their online presence and brand image, while also providing a personal, family-like service that may be missing from larger agencies. As a black-owned studio, they also contribute to increasing diversity in the creative industry.
Step Three: Crafting a Visual Identity ➡️
The visual identity of Ashbi Creative Studio is modern, professional, and creative. Their logo, a stylized "A", is simple yet distinctive. The color palette used on the website is primarily blue and white, with splashes of vibrant colors, reflecting their creative and dynamic approach to branding and design.
