Real Estate Email Campaign – Austin Homes
Britney Calixte
Subject Line:
“Find Your Family’s Next Home in Austin – Under $500K!”
Project Overview
I designed and wrote an email campaign for a real estate company specializing in connecting clients with agents and showcasing property listings. The campaign focused on single-family homes in Austin, Texas, featuring three listings under $500,000.
Process
Researched the Austin housing market to align with local buyer interests.
Selected and showcased three family-friendly listings under $500K.
Designed email layout for readability: property photos, price highlights, and quick property details.
Wrote engaging, concise copy with clear CTAs directing readers to learn more or connect with an agent.
Deliverables
1 email campaign (single-send) featuring 3 Austin property listings
Engaging subject line + preview text to maximize open rates
Mobile-friendly email design optimized for readability
Key Highlights
Featured affordable, family-oriented homes in a competitive housing market.
Copy highlighted lifestyle benefits (family-friendly neighborhoods, affordability, location perks).
Clear CTAs encouraged readers to book a showing or connect with an agent directly.
Expected Outcome
Strengthened client engagement by delivering relevant, timely listings.
Increased traffic to property detail pages and agent connections.
Reinforced the company’s position as a trusted source for affordable Austin homes.
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Posted May 20, 2025
Designed an email campaign to keep existing clients and potential buyers updated on current listings while encouraging engagement with the brand.
