Real Estate Email Campaign – Austin Homes

Project Overview I designed and wrote an email campaign for a real estate company specializing in connecting clients with agents and showcasing property listings. The campaign focused on single-family homes in Austin, Texas, featuring three listings under $500,000.

Researched the Austin housing market to align with local buyer interests.

Selected and showcased three family-friendly listings under $500K.

Designed email layout for readability: property photos, price highlights, and quick property details.

Wrote engaging, concise copy with clear CTAs directing readers to learn more or connect with an agent.

1 email campaign (single-send) featuring 3 Austin property listings

Engaging subject line + preview text to maximize open rates

Mobile-friendly email design optimized for readability

Featured affordable, family-oriented homes in a competitive housing market.

Copy highlighted lifestyle benefits (family-friendly neighborhoods, affordability, location perks).

Clear CTAs encouraged readers to book a showing or connect with an agent directly.

Strengthened client engagement by delivering relevant, timely listings.

Increased traffic to property detail pages and agent connections.

Reinforced the company’s position as a trusted source for affordable Austin homes.