Fragrance | Brand Email Campaign
Britney Calixte
Subject Line:
“Something Bold is Emerging… Emerald Aura Awaits”
Objective
The goal was to generate intrigue and anticipation ahead of the perfume’s launch. The email needed to capture the essence of the fragrance through sensory-driven storytelling, while positioning Emerald Aura as a bold, luxurious signature scent.
Process
Studied luxury fragrance campaigns to align with beauty industry standards.
Developed copy that communicated the mood and sensory experience of Emerald Aura.
Balanced intrigue with brevity to create a teaser-style campaign.
Designed layout suggestions: bold emerald accents, minimalist design, and sleek product imagery.
Deliverables
1 teaser email campaign for pre-launch hype
Subject line + preview text
Evocative, sensory-driven body copy with strong CTA
Key Highlights
Copy reflected the emerald aura’s character: distant, cold, sharp, yet lush.
Emphasis on exclusivity and anticipation (“coming soon,” “be the first to experience”).
CTA encouraged early sign-ups or product waitlist.
Expected Outcomes
Built excitement and curiosity ahead of launch.
Drove higher engagement by positioning the perfume as bold and unconventional.
Strengthened No Rulez’ brand identity as fearless and trend-defying.
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Posted May 19, 2025
Designed a teaser email campaign for No Rulez, a beauty brand launching a new fragrance, Emerald Aura.
