Luxury Real Estate Email Campaign
Britney Calixte
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Subject Line:
“Your Curated Luxury Listings: Waterfront, Skyline, & Pet-Friendly Homes Await”
Project Overview
I created an email campaign for a luxury realtor and broker to showcase new property listings. The newsletter highlighted three curated categories of listings: Waterfront Lifestyle, High-Rise Skyline Views, and Pet-Friendly Apartments.
Process
Organized listings into three lifestyle-driven categories for easy browsing.
Crafted compelling section headlines that aligned with client aspirations.
Wrote engaging copy that highlighted lifestyle benefits and exclusivity.
Designed a clean, simple newsletter format with clear CTAs linking to full listings.
Deliverables
1 email campaign/newsletter featuring three property categories
Category-based property descriptions with direct links to listings
Subject line + preview text optimized for higher open rates
Key Highlights
Showcased listings in an elegant, lifestyle-driven way (not just price/features).
Made the email feel like a client perk—exclusive, insider access.
Balanced brevity with value, ensuring readers could quickly scan and click through.
Outcome
Kept the realtor’s client base engaged with regular, high-value updates.
Increased traffic to listing pages through clear category CTAs.
Strengthened brand perception as a knowledgeable, client-first luxury realtor.
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Posted Sep 27, 2025
Designed a luxury realtor email campaign featuring curated property categories - Waterfront Lifestyle, High-Rise Skyline Views, and Pet-Friendly Apartments.
