Fashion Brand Welcome Email Automation

Project Overview I created a welcome email for a first-time subscriber to an online fashion retailer’s mailing list. The email introduced the brand, set the tone for future communications, and offered a 20% discount to encourage the subscriber’s first purchase.

Email Copywriter & Campaign Strategist

Objective The goal was to make a strong first impression, build excitement for the brand, and drive conversions with a limited-time discount. The copy needed to be stylish, approachable, and in line with the brand’s fashionable, modern identity.

Researched fashion retail welcome email best practices.

Wrote copy that blended a warm brand introduction with a bold incentive.

Structured the email for clarity: welcome message → discount → CTA.

Suggested visuals: lifestyle imagery featuring models styled in the brand’s pieces, with a bold discount badge.

1 welcome email (first-time subscriber)

Engaging subject line + preview text

Copy featuring 20% discount + clear CTA to shop

Strong opening line to welcome new subscribers into the brand “community.”

Bold presentation of the 20% discount as an exclusive first-time perk.

Clear CTA driving readers directly to shop the collection.

Encouraged first-time subscribers to make their first purchase.

Strengthened brand relationship at a key customer touchpoint.

Increased conversions through exclusive discount incentive.