E-Commerce - Cart Recovery Email Automation

Project Overview I created a cart recovery email for an online home retail brand specializing in furniture and home goods. The featured product was a pillow left in the cart, and the goal was to remind customers of their interest while highlighting the value of automated cart recovery campaigns.

Email Copywriter & Email Automation Strategist

Subject Line: “ Looks like you left something behind...”

Objective The campaign was designed to reduce cart abandonment rates, recover lost sales, and demonstrate the importance of email automation in driving revenue. The tone needed to be warm, persuasive, and lightly urgent — nudging the customer without being pushy.

Researched industry best practices for cart recovery automations.

Crafted empathetic, brand-aligned copy reminding the shopper about their cart.

Added lifestyle-oriented benefits of the featured product (comfort, home upgrade).

Built clear, compelling CTAs to return to checkout.

1 cart recovery email template featuring the abandoned item (pillow)

Subject line + preview text optimized for high open rates

Copy highlighting both product and benefits of completing the purchase

Personalized with the shopper’s abandoned product.

Subtle urgency (“Don’t miss out,” “Still waiting for you”).

Balanced persuasion with customer-centric messaging (comfort, coziness, home refresh).

Increased sales recovery from abandoned carts.

Reinforced the importance of automation in customer journeys.

Showcased brand voice while driving conversions.