Good Boswell Branding

This is a randomly generated design brief from the website GoodBrief. The design brief assigned me to create a simple brand identity for a brand called Good Boswell, which would include; a color palette, font, and logo. Good Boswell is an Italian finger food company that sells their products in grocery stores around the world, trying to bring a small part of Italy to their customers' kitchens. Their only brand color was yellow and they wanted that included in logo design as well as the new color palette. The main logo is a full yellow design with their company name below it. I included a chief hat on top of a garnish leaf, which is used in many Italian dishes. I also wanted to include a secondary logo that could be used for packaging and social media posts, this secondary logo is the garnish leaf mascot without the company's name. I also included an alternative color logo as well. I wanted to keep the design simple and readable from any distance. I decided on using only two additional colors besides yellow which is a bright green and white. The font I pick is called Oswald which is a slender san serif typeface to match the shape of the icon.