Waldorf University Tri-Fold Brochure

At my time with Waldorf University working as one of their Graphic Design specialist I was tasked on creating a brochure and single panel flyer to help promote and inform their students about health related program that were offer towards on campus students. They wanted an eye catching design whilst still following their branding guidelines and theme. Using the branding fonts (Frutiger Font Family) as well as using the university's color theme (Purple, Gold, White, Black).

I used a balance amount information and pictures to help the reader visualize the programs that were offered, trying my best to follow the right to left rule to help reading flow. Putting most of the information on the inside of the brochure and the pictures on the outer. I kept the design as simple as I could, not adding a complicated background that would distract the view for the information. We decided to add QR codes to make it easier for students to make appointments or get further information about certain services, this would help shorten the time it would take students to make theses appointments in person and make this process easier.

Overall the goal of these flyers and brochure was to grab students attention, promote programs and services that Waldorf University offers towards their students and staff. As well as show that mental and physical health is one of Waldorf University's top priorities for their students, and comes first over everything else.

Along side the Tri-Fold Brochure I designed single panel flyer that went into more depth about the program and service. Keeping similar design principles and imagery so that even though these were design to stand on their own they still looked like a cohesive design when put next to each other. With these I decide to add larger photos to each panel so that it would catch the eyes of potential readers. We came to a conclusion of designing a total of 6 different panel flyers, each following the Waldorf University's branding guidelines.