Lead Generation via Facebook Ads- SaaS Company

A startup company wanted to validate their idea and get pre-launch sign-ups for a new software they were developing in the manufacturing niche.

I provided the ad copy and landing page copy, ad image copy, and managed the Facebook ads. A designer created the ads and landing page design and a developer helped upload the provided design.

Over the course of two months with a limited ad budget ($1,500 per month) we were able to produce the following results.

1,201 leads, $1.92 cost per lead (note: only provided name, email, and/or phone number)

709 qualified leads, $3.25 cost per qualified lead (note: qualified leads answered more questions about the software in development)

The client still has not launched this software so these leads were only used to validate an idea and help facilitate the product design.

Dozens of A/B tests were applied to the landing page to increase the conversion rate. The live version you see is the top-performing variation.

https://www.findfasteners.net/

Here are links to the top-performing ad image creatives.

https://www.facebook.com/108329751356912/posts/117904240399463

https://www.facebook.com/108329751356912/posts/117904090399478