Lead Generation for a Marketplace - Law Niche
Justin Valentin
Project
A marketplace for Lawyers and Law Students (Law Students Connect) was looking to get lawyers to register a profile on their marketplace to connect them with law students willing to do work.
I was tasked with managing and creating the ads and minor optimizations on the landing page.
Results
364 Registered Profiles at an average cost of $33.46 cost per registration.
Inside the Facebook ads manager showing the results per campaign and overall cost per registration.
Landing Page
Landing page to get lawyers to register. I A/B tested various headlines, buttons, and placements to lower the cost per registration.
Ad Creatives
Below are two of the top-performing image creatives (of dozens) we have tested. I created the ad copy and the copy on the image of these ads, a designer created the actual design and image for these ads.
Top performing image ad creative.
Top performing image ad creative.
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Posted Sep 13, 2021
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Clients
Infinity Media LA
