While at freelancing at B-Reel, we wanted to create a way for aspiring stars to share their creativity from home and make a splash. We also wanted it to feel immersive and engaging to people that came onsite to listen and watch. I collaborated with a handful of creatives as UX designer, iterating on wireframes and user flows, coordinating in house testing and gathering client feedback, while brainstorming ways to make the site playful and engaging - we finally settled on clapping as way to make the site competitive - and this was long before TikTok ;)