Hypha Platform Design: Scaling Ecological Impact
Saraswathi Subbaraman
Product Designer
Product Strategist
Product Director
Problem
Our desire to contribute positively towards environmental sustainability is met with feelings of powerlessness and isolation.
Solution
At hypha, we work to change this, providing an experiential platform of curated, hands-on experiences that help users feel empowered, connected, and impactful.
hypha's website in the wild.
Canvassing with hypha.
Responsive mobile designs for hypha v2
Process
The Head of Product role for the hypha platform was strategic and multifaceted, focusing on company growth and audience building, centered around the unique needs and aspirations of Gen Z and millennials interested in engaging with climate optimism and constructive community action.
Product Vision and Strategy:
Team Growth
User-Centric Design:
Membership Experience:
Community Engagement:
Impact Investment Integration:
Event Planning and Execution:
User Growth and Retention:
Analytics and Performance Monitoring:
Platform Launch:
Scaling Impact:
Photos from our sold-out monthly SF event
Takeaways
As the Head of Product for hypha, I played a pivotal role in shaping an innovative and impactful platform, bridging the gap between the aspirations of younger generations and their ability to contribute positively to society. The role involved online and field research to gain a deep understanding of the target audience, build a strategic vision, and lead its effective execution to drive growth and community impact.
