Squarespace Super Bowl Ad: Seamless UX for Charity Drive
Saraswathi Subbaraman
I had the pleasure of teaming up with Wieden + Kennedy to work on an Ad for Squarespace in collaboration with the dude himself, Jeff Bridges. Jeff wanted to support made a custom set of “sleeping tapes“ to lull fans into a sweet slumber. Highlighting Squarespace's versatility, the album's website served as an online shop. Visitors could buy vinyl, cassettes, and digital downloads, contributing to the charity campaign No Kid Hungry.
Our Superbowl spot connected folks to their computers, phone, or tablets from the television screen, allowing them to make donations and receive a copy of the sleeping tapes in exchange.
I worked in a UX capacity, helping to streamline the dual screen experience and ensure that the transitions were seamless across all entry points. It was exciting to work with a large creative team, and build something both creative and altruistic together -and we won a Graphite Pencil Awards for our outstanding work!
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Posted Dec 5, 2023
Jeff Bridges’ new album is on his new Squarespace site. Give the tracks a listen on DreamingWithJeff.com and you’ll sleep better tonight.
