Keoo AI Brand Identity Design

Role: I led the end-to-end brand design for Keoo AI, from strategy and concept development to final execution. This included building the visual identity, defining brand voice, and delivering a complete, scalable brand system used across product and marketing.

Tools: Figma, Adobe Illustrator and Adobe Photoshop

Timeline: 14 days

Overview: Keoo AI is an AI-powered media creation platform designed for content creators, marketers, and digital professionals. It offers powerful tools for generating and editing media; from text-to-image and video transformations to AI voiceovers and automated video clipping.

I was brought in to define and design a complete brand identity system that would communicate Keoo’s purpose: to empower creative professionals with intelligent, easy-to-use AI tools. The goal was to create a bold, trustworthy, and future-forward brand presence.

Challenge: Keoo AI needed a brand identity that captured the balance between cutting-edge technology and creative expression. It had to stand out in a rapidly growing AI market while feeling approachable to a diverse user base.

The identity also needed to scale across both digital products and marketing materials; from the web platform to email templates, social posts, and mobile UI.

Approach: I began with a deep dive into the product’s purpose, user personas, and competitive landscape. I gathered visual references and inspiration from both creative tools and tech startups to find the right balance.

From there, I developed moodboards, color studies, typography explorations, and logo sketches. Every design decision was made to support clarity, uniqueness, and emotional impact.

Logo Design: The final logo centers on the letter K, symbolizing ownership and personality. It's abstract, bold, and includes a sparkle icon, a subtle nod to the “magic” of AI. It works as both a full logo and a compact icon.

Color Palette: I chose a three-color system:

Typography: I selected Geist, a clean sans-serif font that feels tech-forward but highly readable. It balances the brand’s modern and creative nature.

Tone of Voice: I crafted messaging and taglines to reflect clarity and empowerment, e.g.,

Guidelines & Assets: The system includes rules for logo usage, spacing, responsive behavior, and digital applications, making it easy to apply across platforms with consistency.

Impact: The new brand identity set a clear direction for the entire Keoo product and experience. It created alignment across product, design, and marketing teams, and formed the foundation for the UI/UX system that followed.

The visual system is now live across Keoo’s website, mobile app, and communication channels, reinforcing trust and creative innovation in every user interaction.

Reflection: This project allowed me to bridge concept and execution, distilling abstract ideas like AI creativity into visuals that are scalable, unique, and expressive. It strengthened my belief that brand and product should work hand-in-hand from day one.

Brand guidelines document

Logo suite (primary logo, icon mark, responsive versions)

Typography and color system

Messaging and tagline library

Exported assets for dev, marketing, and design teams