App Marketing for Book My Chef - Drive Conversion & Subscription
Vishal Mehta
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Posted Nov 29, 2025
Managed infrastructure and paid media campaigns for Book My Chef to drive app and web orders.
Industry: Food & Hospitality | Mobile App & Web app
Channels: Meta Ads, Google UAC, ASA, Google Search
Challenge
Book My Chef is new start-up wants to drive orders for Private Chef, Subscriptions, Bartenders and Catering Services directly through the app and webapp. Additionally need quality leads to their high-value services.
Approach
Vishal managed to set-up the entire infrastructure by collaboratively working with tech team implementing the SDKs, given recommendation to product team to improve landing pages, design creative frameworks to scale the paid media campaign on across the bidding channels to drive conversion and revenue through app and web app.
Results
Acquired User from 0 to 100K
Average orders on apps increased by 20% M-O-M
Average CPO (Cost Per Order) decreased by 25%
Average user retention rate of 20% on app