Vishal Mehta
Paid Media Expert , Ex - Agency, 5K LinkedIn follower
New to Contra
Vishal is ready for their next project!
Your app's biggest retention problem isn’t what you think. 🤯
Most teams obsess over onboarding and features, but the real unlock is community. 📊
→ Community features = 3–5x higher DAU/MAU
→ Connected users return 2x more often
→ Community members churn far less
Single-player apps:
Open → Do task → Leave
Purely transactional
Community-driven apps:
Multiple touchpoints
User-generated content ✍️
Natural re-engagement loops 🔄
FOMO-fueled daily returns 😬
Peloton proves it: people come back for the people, not just the product. 🏅
Stop building tools. Start building ecosystems. 🌱
#AppMarketing #UserRetention #ProductGrowth #MobileMarketing #CommunityBuilding
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When "Stable Revenue" is Actually a Red Flag 🚨
Gaming app client: 12 months of flat $9-10k/month revenue. Looked fine on the surface.
The reality:
90% monthly uninstall rate
D30 retention: 4%
Revenue only stable from constant UA spend
Unit economics: completely broken
The previous UA manager was celebrating install targets while the app bled 9/10 users every month.
They weren't growing. They were renting users for 30 days.
What separates growth experts from install buyers:
✅ Uninstall rate analysis ✅ Cohort retention tracking ✅ Payback period by cohort ✅ CAC:LTV ratio ✅ UA + Product + CRM alignment
The truth:
You can't acquisition your way out of a retention problem.
Real growth = sustainable unit economics, not install volume.
#MobileMarketing #AppGrowth #UserAcquisition
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Boosting Pizza Hut India's App Orders During Festive Season
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App Marketing for Book My Chef - Drive Conversion & Subscription
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Performance Marketing Optimization for Skincare Start-up
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E-Commerce - Performance Marketing for Women's Innerwear Brand
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