Performance Marketing Optimization for Skincare Start-up
Vishal Mehta
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Posted Nov 29, 2025
Improved ROAS and order growth for a skincare start-up through performance marketing.
Industry: Beauty & Skincare | D2C E-commerce
Channels: Meta Ads, Google Ads,
Challenge: A start-up based in India selling Science-backed skincare products from their portal and was facing several challenges in driving revenue and order growth from performance marketing.
Approach: Vishal audited the entire account, identifying the issues with tags, pixels and other parameters, restructured the Google and Meta Ads campaign, did rigors AB testing with creatives, placements and audiences
Results:
ROAS improved from 0.8 to 2.1 in 6 months
Orders increased by 10% to 25% Month-on-Month