When "Stable Revenue" is Actually a Red Flag π¨ Gaming app c...
Vishal Mehta
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Posted Dec 14, 2025
When "Stable Revenue" is Actually a Red Flag π¨ Gaming app client: 12 months of flat $9-10k/month revenue. Looked fine on the surface. The reality: 90% month...
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When "Stable Revenue" is Actually a Red Flag π¨
Gaming app client: 12 months of flat $9-10k/month revenue. Looked fine on the surface.
The reality:
90% monthly uninstall rate
D30 retention: 4%
Revenue only stable from constant UA spend
Unit economics: completely broken
The previous UA manager was celebrating install targets while the app bled 9/10 users every month.
They weren't growing. They were renting users for 30 days.
What separates growth experts from install buyers:
β
Uninstall rate analysis β
Cohort retention tracking β
Payback period by cohort β
CAC:LTV ratio β
UA + Product + CRM alignment
The truth:
You can't acquisition your way out of a retention problem.
Real growth = sustainable unit economics, not install volume.
#MobileMarketing #AppGrowth #UserAcquisition