Boosting Pizza Hut India's App Orders During Festive Season
Vishal Mehta
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Posted Nov 29, 2025
Increased Pizza Hut India's app orders by 17% using affiliates and direct publishers using MMP.
Industry: Food & Beverages | Mobile App
Channels: Meta Ads, Google UAC, Affiliates, Programmatic
Challenge
Pizza Hut India wants to drive more new customer order volume from the app during festive season but regular SAN network channels where underperforming and facing high competition in seasonal period.
Approach
Vishal along with his team recommend client to explore other channels by finding the foodie audience in India. We leverages affiliates channel partners and other direct publishers who helped to drive new user acquisition and helped in driving incremental orders.
Results
Drive incremental orders by 17% in 1 month
Drive quality install volume that helped in driving repeat orders