Channels: Meta Ads, Google UAC, Affiliates, Programmatic
Challenge
Pizza Hut India wants to drive more new customer order volume from the app during festive season but regular SAN network channels where underperforming and facing high competition in seasonal period.
Approach
Vishal along with his team recommend client to explore other channels by finding the foodie audience in India. We leverages affiliates channel partners and other direct publishers who helped to drive new user acquisition and helped in driving incremental orders.
Results
Drive incremental orders by 17% in 1 month
Drive quality install volume that helped in driving repeat orders