Empowering Breast Cancer Choices with Pfizer

Through our collaboration with Pfizer, we successfully empowered women with advanced breast cancer. By providing them with the tools and knowledge to confidently approach their treatment, we ensured that patients were not just passive care recipients but active participants in their health decisions. Our approach, which educated women on their medical options before their doctor visits, empowered them to have informed conversations about their treatment plans. This success paves the way for future initiatives that move away from simply accepting the least expensive option presented to patients.

Designing this project required careful navigation of strict legal and ethical guidelines. In healthcare, especially when dealing with severe conditions like breast cancer, all treatment options must be presented equally, without any bias. Overcoming significant challenges in the design process, such as ensuring that no treatment was visually or verbally suggested to be superior, was essential. Every option had to be displayed equally, allowing women to make informed choices.

This project was a testament to the power of collaboration. Working alongside medical art directors, creative writers, and legal experts, we successfully developed a platform that balanced creativity with compliance. Despite the limitations, we created an accessible and informative resource that genuinely serves the needs of breast cancer patients. This experience reinforced the importance of design in healthcare and highlighted the unique challenges and rewards of working within this field.