Supporting and empowering small businesses to thrive with Meta

Shayne Cuffy

Marketing Strategist
UX Designer
UI Designer
Facebook Business Manager
Figma
Miro
The Drum
Meta

Transforming Small Businesses: The Digital Makeover Series

In collaboration with Meta and The Drum, we introduced "The Digital Makeover," a four-part documentary series that empowers small businesses by providing expert guidance on digital transformation. The series focused on revitalising two businesses greatly affected by the pandemic, offering them the tools and strategies to thrive in the digital age.

From Struggle to Success: Crafting a Digital Strategy

The series delved deep into the challenges faced by small business owners, exploring how custom digital strategies could reignite their potential. We guided the businesses through a comprehensive digital makeover, from refreshing their brand identity to enhancing their online presence. The goal was to equip them with the skills and platforms necessary to reach new markets and boost their ROI.

Insights for the Future: Lessons in Digital Transformation

The final episode of the series showcased how these businesses could sustain their growth. It offered practical advice for the featured companies and valuable insights for any small business seeking to enhance its digital footprint.
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