The most prominent feature is the integration of a house and a coffee cup. By placing a roof (complete with a chimney and window) directly over the cup, the logo literally illustrates the name "Coffee House." It suggests that your shop isn't just a place to buy a drink, but a destination that offers the warmth, safety, and comfort of a home.
2. Emotional Anchors
The Heart Silhouette: Positioned in the center of the cup, the heart acts as a focal point. It communicates that the brand is driven by passion, friendly service, and a love for the craft of coffee making.
Curved Geometry: The rounded edges of the cup, the saucer, and the typeface avoid sharp, aggressive angles. This creates a "soft" visual landing, reinforcing the brand's personality as welcoming and community-oriented.
1. Visual Metaphor: "Coffee House."
The most prominent feature is the integration of a house and a coffee cup. By placing a roof (complete with a chimney and...