🔐 Intuitive Portal+Dashboard = Satisfaction and Task Efficiency

Cliff Davis

UX Designer
Product Designer
UI Designer
Figma
Maze
Zeplin
Arkose Labs

📝 Introduction

Arkose Labs, a leading fraud prevention service, provides customers with a powerful centralized hub called the Command Center. This intuitive customer portal and dashboard empowers security teams with data insights and self-service capabilities to better understand and mitigate fraud.
Final designs of Arkose Labs Command Center dashboard showcasing security features and user interface
Final designs of Arkose Labs Command Center dashboard showcasing security features and user interface

🎯 Goal

To provide a powerful, centralized hub, called the Arkose Labs Command Center that empowers customers with data insights and self-service capabilities to better understand and mitigate fraud. The Command Center's user-centric design aims to build trust and strengthen customer buy-in by delivering greater control, transparency, and visibility into the fraud landscape.
Goal statement: Empowering security analysts and business users to understand and mitigate attacks on applications protected by Arkose Bot Manager
Goal statement: Empowering security analysts and business users to understand and mitigate attacks on applications protected by Arkose Bot Manager

🧨 Dashboard Problems

UX research findings: Initial problems identified in Arkose Labs Command Center Dashboard
UX research findings: Initial problems identified in Arkose Labs Command Center Dashboard

🧠 Decisions

After gathering business requirements from stakeholders and team leaders, I demonstrated the value of having a dedicated designer to create a user-friendly dashboard and portal for the Arkose Labs Command Center. With their support secured, we formed a focused team and established a one-year, two-phase roadmap to design and develop a powerful tool that would meet the organization's fraud prevention needs.

🕐 Phase One: Designing the Dashboard

To kick off the design process for the dashboard, we conducted a thorough competitive analysis to gain insights into industry best practices and inform our design direction. Based on our findings, we decided to pursue a modular design approach that would allow for future customization and flexibility. This would enable users to personalize their panels and create unique dashboard profiles tailored to their specific needs.
Comparative analysis dashboard showcasing cybersecurity competitors' features and performance metrics
Comparative analysis dashboard showcasing cybersecurity competitors' features and performance metrics
To quickly communicate our initial ideas, we created rapid wireframes using Balsamiq and incorporated screenshots of existing examples for efficiency. We then workshopped these wireframes with stakeholders and a select group of early adopter customers to gather valuable feedback and insights. Based on the input received, we refined the designs to better align with their requirements and expectations.
Initial wireframes of Arkose Labs Command Center dashboard components
Initial wireframes of Arkose Labs Command Center dashboard components
As we progressed, we moved into creating high-fidelity designs and interactive prototypes. These more polished deliverables were once again shared with stakeholders and users for further validation and refinement. By actively incorporating their feedback throughout the process, we ensured that the final dashboard design effectively met both business objectives and user needs.

🏆 Final Dashboard Designs

Final design of dashboard with annotations highlighting solved problems
Final design of dashboard with annotations highlighting solved problems
Alternate view of final dashboard design with annotations highlighting solved problems
Alternate view of final dashboard design with annotations highlighting solved problems

🕑 Phase Two: Designing the Portal

Building upon the strong foundation of the dashboard, which provides users with a centralized hub for real-time fraud monitoring, we progressed to the next phase of the Arkose Labs Command Center design. Our focus shifted to empowering customers with advanced self-service functionality for fraud management while maintaining the platform's ease of use.

🧨 Portal Problems

List of initial problems identified in Arkose Labs Command Center Portal from UX research
List of initial problems identified in Arkose Labs Command Center Portal from UX research
Our design efforts centered around creating dedicated sections for analysts to customize alerts and define bespoke detection rules, empowering them to tailor the system to their specific needs and preferences. Additionally, we tackled the administrative aspects of the Portal, designing intuitive interfaces for creating and managing user accounts, profiles, and permissions.
User flow diagram illustrating the Arkose Labs Command Center Portal navigation and interactions
User flow diagram illustrating the Arkose Labs Command Center Portal navigation and interactions
Wireframe visuals showcasing the design layout for Arkose Labs Command Center Portal
Wireframe visuals showcasing the design layout for Arkose Labs Command Center Portal
To ensure that our design decisions aligned with the project's objectives and user requirements, we employed job stories for each section of the Portal. These job stories served as a guiding light, helping us identify and address the key questions and challenges that needed to be solved. By keeping these stories at the forefront of our design process, we maintained a laser focus on delivering a Portal that met the needs of both analysts and administrators.

🏆 Final Portal Designs

Users and Accounts
Final designs of the User and Accounts section in Arkose Labs Portal
Final designs of the User and Accounts section in Arkose Labs Portal
Rules Management
Final designs of the Rules Management section in the Arkose Labs Portal
Final designs of the Rules Management section in the Arkose Labs Portal
API Setup
Final designs of the API setup section in the Arkose Labs Portal
Final designs of the API setup section in the Arkose Labs Portal

🚀 Results

💰 Revenue Growth

Arkose Labs ranked #142 on the Deloitte Technology Fast 500, a ranking of the 500 fastest-growing technology companies in North America. The company attributes its 1,005% revenue growth to product innovation, including enhancements to the Command Center, and strong market demand as bot attacks escalate
Graphic illustrating Arkose Labs' revenue growth in 2022
Graphic illustrating Arkose Labs' revenue growth in 2022

🤩 Customer Satisfaction

The Command Center's user-centric design aims to build trust and strengthen customer buy-in by delivering greater control, transparency and visibility into the fraud landscape. Arkose Labs has built a strong customer engagement approach through its CISO forum, customer advisory board, and responsive day-to-day client support, which has received positive feedback from customers.
Infographic showcasing Arkose Labs' success in reducing user friction and security threats for Fortune 500 clients, with metrics for Adobe, Dropbox, BlackHawk, and Microsoft
Infographic showcasing Arkose Labs' success in reducing user friction and security threats for Fortune 500 clients, with metrics for Adobe, Dropbox, BlackHawk, and Microsoft
Testimonial from Nick Reva of Snap Inc. praising Arkose Labs for their effective risk detection and reduction of fake accounts on the platform
Testimonial from Nick Reva of Snap Inc. praising Arkose Labs for their effective risk detection and reduction of fake accounts on the platform

👋 Parting Words

Thank you for taking the time to read through my thought process behind designing this application.
✅ Are you ready to kickstart your software product? Please don't hesitate to get in touch and let's build a something great for your business.
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