Designed and developed a conversion-optimized Shopify store for VytaDose, an innovative vitamin patch brand disrupting the supplement industry. Delivered custom ingredient showcase system, strategic information architecture, and CRO-focused design that educates customers about transdermal delivery while showcasing 40+ ingredients across multiple product lines.

My Role: Lead Designer & Shopify Developer

Strategic information architecture design

Custom ingredient showcase system development

Product category navigation

CRO-focused design strategy

Performance optimization for high visual content

Mobile-first responsive design

Tools Used: Shopify, Liquid, JavaScript, HTML/CSS, Figma

The Challenge: VytaDose needed to educate consumers about an unfamiliar product format (vitamin patches) while competing against established supplement brands. With 40+ ingredients across multiple product lines (Beauty, Sleep, Weight Management, Longevity, Energy, Women's Health), the site required sophisticated information architecture and custom features to present complex data without overwhelming visitors.

The Solution: I implemented a multi-phase approach: designed strategic information architecture prioritizing "patches over pills" value proposition, developed custom ingredient showcase system displaying 40+ ingredients with consistent formatting and expandable details, and built CRO-optimized layouts throughout the customer journey from awareness to purchase.

The Results: Delivered an educational e-commerce experience that successfully positions patches as superior delivery method. Custom ingredient system transformed complex nutritional information into accessible content, clear product categorization improved navigation across multiple lines, and scalable architecture enables easy content updates and product expansion.