Designed and developed a conversion-optimized Shopify store for Jaje Health, a science-backed superfood brand. Delivered custom sections, educational features, and strategic CRO design that differentiates them in the crowded supplement market while building trust through science and founder story. My Role: Lead Designer & Shopify Developer

Educational CRO-focused design strategy

Custom Shopify section development

Statistical callout sections

Health benefits showcase

Science story integration

Mobile-first responsive design

Tools Used: Shopify, Liquid, JavaScript, HTML/CSS, Figma

The Challenge: Jaje Health needed to stand out in the crowded supplement market by educating customers about whole food nutrition vs synthetics. The site required custom features to communicate complex scientific concepts accessibly while building trust and converting health-conscious consumers skeptical of supplement claims.

The Solution: I implemented a three-phase approach: designed educational CRO strategy with impactful stat callouts and clear benefit communication, developed custom Shopify sections for flexible content presentation including science stories and founder narrative, and optimized the entire user journey from awareness through education to purchase.

The Results: Delivered a differentiated e-commerce experience that successfully communicates scientific credibility while remaining approachable. Custom sections transformed complex nutritional science into accessible content, improved conversion paths through strategic design and trust building elements, and created scalable architecture for brand growth.

Custom hero with compelling value proposition

Impactful statistical callout sections (92% deficiency, 70% gut issues)

Health benefits grid showcasing 150+ proven benefits

Educational "Science" sections explaining bioavailability

Founder story and sustainability integration

Mobile-optimized responsive design