A Shopify theme I designed and built end to end, with conversion as the brief rather than something added at the end. Every section is hand-written Liquid with real schema settings, and that matters more than it sounds. When the merchant can change hierarchy, copy, and layout themselves, they can actually run tests. Hardcode it and every experiment needs a developer, so no experiments happen. No page builder either. That weight lands on LCP, and a slow page loses the buyer before the design gets a say. Aevum. Designed and built by one person. Want something like this for your store? Send me a message, happy to talk it through. Demo brand, real build. Take a look: https://clvn-avenir.myshopify.com/ (https://clvn-avenir.myshopify.com/)Password: aevum

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Hey. Spent the last stretch building a Shopify theme from scratch. Something I keep running into with stores: people want to A/B test their way to more sales, but the storefront looks like every other Dawn install. There is nothing to test yet. The design is the variable. So this one is mine end to end. Brand, storefront, 62 custom sections. Demo brand, real build. Take a look: https://clvn-avenir.myshopify.com/ (https://clvn-avenir.myshopify.com/)Password: aevum

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Most Shopify stores fail because they showcase products, not results 🔥 Here's what I built for Sxnse - a premium skincare brand: - Position benefits front and center, not just product specs - Focus on "glass-glowing skin" transformation over device features - Make the product lineup feel like a curated skincare experience - Built with 80% custom Shopify sections because premium brands need premium execution. The result? A conversion-focused store that sells confidence, not cleansers. 🚀

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Elegant E-commerce Platform for Marianne Jewellery

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Calvin Yuda Tama

Shopify Development & CRO Design That Actually Converts

Challenges

Challenges